AWOL is all about embracing mindfulness, softness and creativity to break free from the constraints of corporate culture. Guided by the principles of Bai lan and Soft Life, AWOL's mission is to inspire others to adopt a more mindful and creative lifestyle.

Alison's personal journey of overcoming burnout has led her to rediscover her passion for creativity and create a sanctuary to connect with her inner self, find peace, and purpose outside of her work life.

AWOL's journey is ever-evolving and the brand's products reflect that journey with soft, organic shapes and muted color palettes that represent the brand's dedication to simplicity and authenticity.