Hotjar
2022-present
Brand design & Creative direction
I joined Hotjar in January 2022 as the company's only brand designer. The brand team had just gone through a rebrand, so there was a lot of excitement in the air. On arrival I helped the team set up the look and feel for their social channels, developed a benchmark for how we do commercials and started exploring some identities for other brand paths.
Over the past year we have achieved a lot - we created our first TV commercial (see next project), developed a community on our social channels, made a podcast, explored our values through some internal projects, and elevated our community by setting up a learning site.
All of the projects below were designed and art directed by me, with the help of my brand team - Adrià Cruz (PM), Christian Schorm (brand lead), Chieh Lee (motion designer), Nicole Gottselig (content editor), Chelsea Blake (social media manager), Rich Roberts (copywriter) and Emma du Preez (performance marketer).
A tool driven by empathy
Building the brand around empathy and making the web a better place, was a good starting point for me + Hotjar.
Human, accessible design lies at the forefront of every decision i make, putting our users front and center, listening to the data and creating educational and empathetic content that people are interested and able to engage in.
Branding for our social channels
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